Nov 19th, 2006 by Jesse Moore
Apparently, giving your product away is pretty good marketing.
We got a small package in the mail this weekend - a free sample of Gillette’s new razor. This one is called “Fusion,” and it’s something that I’ve avoided trying, mostly because I’m weary of their marketing. They name their products to sound like sports cars and they change their products with every season: adding another blade, a gel strip, or batteries. “Fusion” is yet another of these products: five blades on the face, yet another at the tip (oh yeah - and one version is powered by a battery). As hard as I tried to fight the marketing, eventually the marketing found me.
So now I’m a five-blade guy. I was a three-blade guy, but this razor gives me a cleaner, smoother shave, without the irritation of my usual razor. I’m a little embarassed to admit this, but apparantly I need more blades. When will it stop? Certainly five won’t be enough by next spring, and they’ll have to find another gimmick to exploit by the summer. I’m guessing that they’ll be marketing the iBlade, a six-bladed razor that holds up to 512 MBs of digital music.
What really cracks me up is that MAD magazine saw where this was all headed back in 1979. Their vision? A battery-operated razor that produced “a high-frequency electromagnetic ray [that] instantly withers hairs and reduces them to ash.” That and a razor with 76 blades, reducing the shaving experience to a couple of strokes. FULL STORY
It works with chocolate truffles sometimes! I too have received various razors over the years and it seems to have worked on me too. I just have a few years on you Jesse. Hmmm, how would that work with Real Estate?
Yeah, I got one too. And I like it. Now what do I do with all those Mach 3s I’ve parked around the house?