Jan 10th, 2007 by Jesse Moore
I’ve been waiting a long time to post about this, and even now I’m jumping the gun a little bit…
My business partner (Dennis) and I started the Pickett Street Property Team on May 1st, 2006. Starting a new business and implementing new systems takes some time, so the production of our new web site became a slow and painful process. Dennis and I both came from a design background, so we not only wanted a functional website, but an aesthetic one as well. Aesthetic websites in our industry are few and far between, usually text heavy (for Search Engine Optimization (SEO) - hoping that the more the use the words “real estate” on the same page the higher their page ranking will be - look at THIS SITE and THIS SITE as examples of this). Dennis and I also wanted a site that ranked well, but not at the cost of design.
As I said, I might be jumping the gun a little bit. The site isn’t completely done, and might be more of a placeholder than anything right now. Still, it’s better than nothing, and we anticipate the incomplete elements of the site to be finished within the next couple of weeks. PickettStreet.com is being constructed by VisualScope Studios (owned by Tetsu, a client of mine), and I built PickettStreetBlog.com, where we’ll be updating consumers of industry news and Pickett Street business.
This is a link-happy post - click around, let me know what you think.

Looks good Jess. A very inviting layout.
Looks great Jesse, good luck to both of you. I liked the “I want to write a haiku..” line. I had to quickly check and see if that WAS one. Congratulations.
That’s a very nice site, Jess. One I know that you are proud of (with good reason). Keep up the good work, bro.
I like it, I saw it while in NC last week, but was looking at it again. Looks sharp. Nicely done Jesse and Dennis!